电子烟追踪:展会后,火器一周连开26家门店



2020年的电子烟市场,要用一个词来形容的话,那应该就是“波澜起伏”。受疫情影响,原本4月举办的电子烟展延至8月才举办;相关政策尚未明朗,已有不少的品牌早早退场和转行;关于“电子烟是否可以减害”的讨论也众说纷纭。
 
在今年“世界无烟日”前夕,世界卫生组织(WHO)发布了一份关于电子烟的主题报告,报告明确指出,对于成年吸烟者来说,改用电子烟可以有效降低健康风险。关于电子烟是否能减少危害的争论随着世界权威机构的结论而结束。
 
 
而2020年下半场,才是各大电子烟品牌“争奇斗艳”的开始。深圳电子烟展已经结束一周了,继各大电子烟品牌在展会上争奇斗艳后,各大品牌又重新在线下开启了争夺战。
 
去年政府出台政策限制网上销售电子烟后,国内电子烟全面转向网下,有实体渠道的电子烟厂家就占了优势,这也逼着电子烟厂家想要生存下来,就要开店。
 
从火器最近动态获悉,IECIE展会至今,火器在广州、温州、吉林、沈阳、桂林、青岛、恩施、宁夏银川等26个地区新开了线下门店,据了解,火器8月消费者区域TOP10主要是广东、山东、浙江、河南、江苏、福建、内蒙古、辽宁、四川、河北等地,对比之下不难发现,火器正在向全国更多的线下渠道布局和拓新。
 

 
【图注:火器线下门店扩张】
 
回顾一下近期大动作频繁的火器,7月火器收购NOS、沙芬的消息,给原本燥热的电子烟市场又增添了一丝震荡。
 
业内人称NOS这种品牌的命运,一直都难以抓在自己手里。而收购他的"大哥"——火器,可谓是"火气"十足,背景雄厚。
 
 
2015年,波顿集团就以7.5亿人民币的高价收购了电子烟公司集团—吉瑞,而吉瑞拥有全球最大的电子烟制造生产基地,火器就是两者强强联手后的产品。
 
如此看来,电子烟行业的两极分化已经是不争的事实了,没有了互联网的风口,小厂的生存空间愈发狭小,死掉或者被收购,是很多小品牌最终的命运。
 
风口中的中国电子烟行业,正迎来难得的时代机遇。而像悦刻、火器、YOOZ这样的大品牌大厂家却能不断做大做强,这是大势所趋,是行业的洗牌。
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