新的枪支沙芬尚未开火,国家代理商疯狂抢夺现场


据天眼查数据显示,2020年1月1日至2020年6月17日,电子烟企业中符合“清算、停业、注销、吊销”条件的达197家,而这个数据在4月1日到5月31日的两个月期间就达到了121家。而像悦刻、火器、魔笛、YOOZ等头部电子烟品牌,已经站稳脚步,愈发成熟。

值得注意的是,火器新品沙芬未售先火,据了解,在2020深圳电子烟展会上亮相的新品沙芬现已面向全国开启招商,一周内已签了北京、广州、沈阳、青岛、温州、杭州、苏州、成都、济南、东莞、武汉、合肥、永州等20多城市代理。火器的品牌影响力和渠道运作力可见一斑,同时也从另一方面说明,近年火器对中高端市场的精耕细作已成效初显,在业内越走越稳。
 

凭借产品品质和实力,火器在电子烟领域已有一定的知名度和美誉度,火器的品质和性能有口皆碑。

据悉,火器除了在招商渠道方面启动预定计划外,线下门店也掀起了预购狂潮。和之前透露的消息一致,沙芬电子烟主推黑白两色,与众不同的外观在本次展会上也是大放异彩。据火器首席调香工程师段楠介绍,沙芬新品将配置特调的8款新口味,从以往经典的绿豆、西瓜、金丝、薄荷,到全新的冰淇淋、百香果茶、草莓等口味。
 

从新品初体验来看,同市场上众多产品相比,沙芬机身和外观都比较独特,握起来的手感也很细腻,最值得一提的是沙芬的“正反插”设计,减少了冷凝液的出现,很好地解决了电子烟长期存在的一大诟病。
 

电子烟行业走到了今年,面对一个又一个对手挑起的价格战,品牌到底跟还是不跟,这是一个难题。火器给出了与市场上大多数品牌与众不同的另一种解决方案:“不跟。”据悉,火器推出的新品沙芬主推中高端市场,价格当然也会高一些。对于消费者来说,产品性能升级,强续航、优质雾化效果、无冷凝液等设计也促使体验感升级,双重“诱惑”将让其果断买单;对于B端来说,增加一款性能优、形象好的产品,而且获利空间变大,何乐而不为呢?

客观来看,持久的价格战是非常不益于行业良性发展的,电子烟品牌不认真打磨产品,整天想法搞价格战,不仅拉低了行业产品价格下限,也扰乱了行业市场,对于经营成本很高的线下专卖店来说,怎么经营都难以维系。

7月14日,国家烟草专卖局、国家市场监督管理总局制定了《电子烟市场专项检查行动方案》,以更加严格的监管措施、更加严厉的治理手段,全面清理互联网电子烟售卖。
 

火器新品未售先火其实也反映出一种行业转暖的信号,为期三个月的专项检查行动结束,线下门店趋于规范化运营,电子烟舆论风向也呈现渐渐回暖的态势,行业发展需静待春来。

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