继7月收购NOS、意大利沙芬后,火器2020年新品发布会


作为全球极富影响力和规模的电子烟展,每年IECIE展会也是各大电子烟品牌新品亮相的必争之舞台、必抢之时机。

8月21日,电子烟行业头部品牌之一火器在展会现场举行了新品发布会,同时推出了沙芬和ammo Pro两款新品,这也是继7月收购NOS、意大利沙芬后,火器2020年的首场新品发布会。
 

发布会现场,火器联合创始人兼CEO马竞上台做了精彩分享。马竞称2019对于火器来说是乘风破浪的一年,过去的一年火器做了很多尝试,从前期不断摸索到后期推出火爆市场的ammo换弹雾化烟,再到推出“天使守护计划”,火器始终把“产品力”和“责任感”放在首位。

“如今整个行业进入了线下发展时代,这对电子烟产品类型、销售渠道定位、运营模式等各方面都提出了新的挑战。而火器早已做好布局,收购NOS、意大利沙芬,开启多品牌运作模式,拓宽线下渠道、扩充消费者市场,现在的火器已是整装待发。”
 

据了解,为了本次新品发布会,火器筹备了很久,同时发布两款新产品,可谓是诚意满满,有备而来。

火器发布的第一款新品是意大利沙芬电子烟,和之前透露的消息一致,沙芬电子烟主推黑白两色,与众不同的外观在本次展会上也是大放异彩。

据火器首席调香工程师段楠介绍,沙芬新品将配置特调的8款新口味,从以往经典的绿豆、西瓜、金丝、薄荷,到全新的冰淇淋、百香果茶、草莓等口味。
 

从现场新品初体验来看,同市场上众多产品相比,沙芬机身和外观都比较独特,握起来的手感也很细腻,最值得一提的是沙芬的“正反插”设计,减少了冷凝液的出现,很好地解决了电子烟长期存在的一大诟病。

火器发布的另外一款新品是ammo Pro,距离ammo一代发布已经过去了16个月,“慢工出细活”的ammo二代“虽迟但到”。ammo二代新品有5款颜色机身,除了经典的黑、白、红以外,新增了渐变绿和渐变金,烟油口味主推经典系列和冰泉系列。
 

ammo二代与一代最明显的升级在于机身的立体logo设计,通过跑马灯来显示电量状态,用户体验感和产品视觉感兼具,对于ammo老用户来说,新品算得上是称心如意了。

据了解,火器ammo在今年4月份烟弹月销量已突破100万,稳居行业第二,今年7月份新收购的NOS也表现不俗,160小时招19个代理,火器用实打实的“招商战绩”,多品牌运营的创新模式,在圈内越走越稳,深受消费者和创业者青睐。
 

在电子烟落地增长时期,产品迭代与消费渠道的开拓、创新是整个行业的关注重点,也是电子烟行业未来的发展趋势。成熟的产品、多元化的渠道、深层次的商业合作,是各大电子烟品牌的主要目标。

随着国内疫情的稳定,电子烟行业重启生产回归正轨,从本次展会上也可以看出,各大品牌带着疫情后重振的信心,蓄势待发。

文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/1376.html

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