2020年使电子烟品牌获得成功的5个趋势


8月5日消息,据Vapingpost报道,一篇关于机器人技术和自动化新闻的文章,探讨了当前可能使一款电子烟产品成功的相关因素。“电子烟品牌试图跟踪这些因素和趋势,使他们在市场上的活动有利可图。许多商业分析机构进行了各种调查,并做出了一些预测。”文章最后列出了在当前的环境下,5种对成功至关重要的趋势。

诱人的味道

文章中提到的第一个趋势,是一个极具争议的趋势:口味。多项研究表明,与人们普遍认为的相反,成年人也会被口味所吸引,而不仅仅是青少年。这意味着他们在激励成年人转向更安全的替代品方面发挥了重要作用。

另一方面,科学研究也表明,青少年开始使用电子烟的主要原因不是其各种口味,实际上还有其他因素在起作用,比如电子烟看起来比较酷和喜欢尝试。尽管如此,防止青少年电子烟流行的禁烟令一直在出现,制造商需要做好最坏的打算。

电子烟尺寸

Juul获得如此受欢迎的原因之一是它的大小和光滑的形态。此外,随着新型号在市场上的发布,我们可以看到设备变得越来越紧凑。因为在大多数情况下电子烟是随身携带的。

灵活性

与调味品一样,电子烟法律法规不断以无法预测的速度变化。为此,制造商需要非常灵活,以免遭受财务损失的风险。挑战当然是在满足客户需求的同时保持合法性并与时俱进。作为一个动荡且相对较新的市场,电子烟业务始终需要为前所未有的变化做好准备。

生产力/效率

在这个现代快节奏的社会里,每个人都会选择只需要尽可能少的努力就可以得到快速的结果。这也是Juul和其他通过尼古丁盐而不是电子液体操作的设备如此受欢迎的另一个原因。这些设备提供更高的尼古丁剂量,因此能够更快地满足用户的需求,使其成为最有效的减少危害/戒烟工具。

新技术

如上所述,生活在一个高科技的世界里,人们被最新的技术所吸引,因此,一个愿意不断升级产品的电子烟企业总能脱颖而出,与最新的现代技术进步保持一致比落后的企业更可能成功。一个很明显的例子就是一个可以连接到智能手机上的电子烟,它能产生个人使用数据,比如用户摄入了多少尼古丁。

主流的电子烟公司正在广泛应用这些创新技术。这些设备可以通过蓝牙连接改变任何参数。智能手机和电子烟的结合使人们可以同时使用他们最喜欢的两种设备,控制他们的电子烟使用,并获得一些新的体验。

文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/1380.html

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