用国内外的数据说话:2021会对电子烟好一点吗?

按价值计算,我国国内的电子烟市场已悄然成长为全球市值第三大的市场。由于电子烟的实际渗透率率相对较低,烟草的吸烟率又相对较高,且吸烟认可众多,所以电子烟依然拥有进一步增长的巨大潜力。
 
但同时,电子烟市场也面临着不同于其它市场的挑战,尤其是中国烟草专卖局对独立的电子烟行业的态度仍未明确,相关的国家标准和监管法规都未出台。
 
ECigintelligence 关于中国电子烟市场的报告
 
 
这份由国外著名的烟草替代品行业独立数据分析机构 ECigIntelligence 发布的的中国电子烟产业报告详细调查了“当前中国电子烟市场的关键因素和驱动因素”以及"消费者偏好的变化、不同零售渠道所充当的角色和渠道变化情况,同时也包括了业界的主要参与者。”
 
报告还对中国电子烟的商业、法律和政治形势进行了全面审视,并对未来的市场发展前景进行了评估。
 
报告中对全国以及包括:香港、澳门和上海在内的六个特定地区的电子烟法规进行了全面调查。报告中也对监管部分进行了详细的调查,如对原料、硬件和零售方面的的限制。
 
全球电子烟市场
 
 
与此同时,Grand View Research 的另一份全球市场报告显示,电子烟行业正在发生新的变化,预计在2020-2027年期间带来显著增长。
 
2019年,全球电子烟和电子烟市场规模为124.1亿美元,但此后遭遇了重大挫折,首先是青少年中的电子烟流行和北美 EVALI 疫情,然后是新冠病毒大流行。尽管如此,据 Grand View Research 分析,从现在到2027年,市场预计将以23.8%的复合年增长率增长。
 
这种预期增长的主要原因是电子烟产品的多样性和创新性,这是由新品牌和不同新技术的发展所带来的,在过去的几年中尼古丁胶囊和加热烟草产品的出现就是很好的例证。
 
ECigintelligence 对于中国电子烟的分析将国内的政策以及电子烟的市场都进行的剖析,对于国内外电子烟业者都有很大的帮助,尽管价格高昂,但应是物超所值才是。
 
2020年中国电子烟行业数据
 
 
在2020年12月20日,由中国电子商会指导,中国电子商会电子烟行业委员会主办的 “第四届国际电子烟产业高峰论坛”上,中国电子烟行业委员会也发布了2020年度数据:
 
2020年中国的国内电子烟市场已悄然成长为世界第三大市场,作为全球电子烟最大的生产国、出口国。中国生产的电子烟出口到全球132个 国家,是全球电子烟产业的核心驱动地,以欧美为主要出口市场,其中美国是最大的消费国,占全球50%份额,其次是欧洲,占全球35%份额。
 
2016-2018年中国电子烟民营企业的销售总额为651亿元人民币,其中出口总额为520亿元,内销总额为130亿元,出口同比增长率为89.5%;2019年我国市场规模达550亿元,出口额为438亿,内销额为112亿元。
 
数据显示,2020年全球电子雾化烟预估零售额363亿美元。同比2019年全球零售额330亿美元,增长10%。2020年中国电子烟出口预估494亿人民币(75.59亿美元),相比2019年438亿人民币,中国出口增长12.8%。中国内销零售额预估145亿元人民币,同比2019年112亿人民币,增长30%。
 
电子烟一直以来都是一个富有生机的行业,中国电子烟行业从最初的小作坊模式,逐渐发展到如今供给全球电子烟的规模型产业,已经成为我国出口创汇的重要产业之一。
 
中国电子烟不但是拉动社会经济发展、稳定就业、出口创汇的新动能与“引擎”,也是我国电子信息制造业享誉国际的一张名片。
 
无论哪个行业,都要经历发展的过程,而在过程中,又会面临各种坎坷,从野蛮生长再到规范,这是必然的规律。
 
从数据上来看,中国电子烟无论是从产业还是市场方面,都已经形成了一定的规模,相信在政策的支持下与法规的正确监管下,未来依然可期。
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