电子烟变身“中秋潮礼” 你同不同意?

导读:据悉,中秋节即将来临,很多人都在为送什么礼物烦恼。各大电商平台使出各自绝招,如,“这里推荐××健康水果味的电子烟。送电子烟就是送健康!”送电子烟真的就是送健康吗?中秋节是否成为了电子烟出售的由头?
中国电子烟资讯消息:“很多人在为中秋送礼而烦恼,什么样的礼品时尚又健康呢?这里推荐××健康水果味的电子烟。”中秋临近,各大电商平台像促销月饼一般,推广“中秋潮礼”—电子烟。
记者9月1日在淘宝网搜索“电子烟”,竟跳出6万多件实物图片。尽管造型各异,但其结构和原理相同—由烟具与烟油(烟液)组成,能吸出“烟雾”、冒出“火光”,口味与卷烟相近。“戒烟神器”,几乎是各生产厂家统一打出的广告词。
“送电子烟就是送健康!”记者在常州一家卖电子烟的网店看到,“全场4.5折中秋促销”正在进行中。网店客服回复记者说,“最近电子烟卖火了,白色、蓝色已脱销。不仅能戒烟,而且不上瘾,真正的健康礼品。”
苏州一家出售“品牌电子烟”的网店也宣称,“纯天然植物提取,低至零尼古丁,健康戒烟。”该店所售电子烟尼古丁含量分4档,最高的24毫克,最低的0毫克。记者问:真能“健康戒烟”?客服答,原理是尼古丁替代疗法,先替烟—根据烟龄及每日抽烟量,选择适合的尼古丁浓度的电子烟液,再控烟—结合个人意志力,逐步递减电子烟液中尼古丁的浓度,最终戒烟成功。
香烟和电子烟中的尼古丁,不都是有害物质吗?对于记者的质疑,这位客服转而讲解起“科学发现”来,“香烟中,对身体危害最大的不是尼古丁,而是焦油和一氧化碳。电子烟的烟油里,不含焦油和一氧化碳,所以绝对安全。”她亲切地说,“亲,我们的产品畅销国内外,让很多外国人都戒了烟。”
电子烟真是“戒烟神器”?南京“老烟枪”张海平现身说法。七八年前,他首次接触电子烟,此后陆续买过好几代、数种电子烟,价格从上千元到几十元一根的都有。“抽了七八年电子烟,还是戒不掉。”他苦笑着,又燃起一支香烟来。
“没有证据表明它能戒烟。”北京新探健康发展研究中心副主任吴宜群教授昨在电话中告诉记者,“电子烟刚在国内出现时,有个品牌说能戒烟,我们请它提供数据,但对方一直没有下文。”
从事十余年公益控烟活动的吴宜群说,电子烟广告做得那么漂亮,宣传多种口味,还说只有尼古丁,不含焦油,没有二手烟,好处一大堆,这是在诱惑和误导消费者。“其实,电子烟油里所含的尼古丁,同样具有成瘾性。添加的香料,对自己、对环境也无益。”
据中国控烟协会统计,我国烟民已超过3亿人,占全球吸烟者总数的1/3。其中,青少年吸烟率为11.5%,约1400万青少年烟民,尝试吸烟的青少年达4000万人。“青少年吸烟率正呈现出低龄化及上升趋势。”吴宜群说,我们还发现,吸电子烟的青少年转吸卷烟的比例,比不吸电子烟的要高3倍。“要防止青少年从炫耀式吸电子烟,转为电子烟尼古丁的依赖者。”
8月26日,世卫组织发布报告,呼吁把电子烟当烟来管,对电子烟颁布室内使用禁令,禁止向未成年人销售。“世卫组织的倡导是对的。”吴宜群忧心忡忡地说,很多卷烟厂正在开发电子烟市场,而国内还没有监管电子烟的法律法规,如果不把电子烟当烟来监管,很可能同卷烟一样泛滥。对于电子烟,她强调“三不”底线—公共场所不能吸、不能卖给青少年、不能打广告。“让青少年知道,电子烟是具成瘾性的化学品。”她疾呼。
记者在网上发现,“中国电子烟高峰论坛”将于9月初在电子烟工厂最为集中的深圳召开。主办方、电子烟行业协会向记者透露,已有120多家企业交了会费。协会随后发给记者的电邮显示,今年是“电子烟发展元年”,国内电子烟市场存在爆发增长可能性,机遇多多。
采访完毕,记者再上淘宝,页面上已出现“根据您最近浏览”而推荐的电子烟广告。当电子烟广告借助新媒体无孔不入时,会不会击中自控力差的青少年?但愿记者的担心,纯属杞人忧天。

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