blu eCigs电子烟与英国娱乐界合作 音乐会首现电子烟

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中国电子烟资讯消息:知名电子烟公司blu eCigs在美国市场已经取得了巨大的成功。blu eCigs目前正集中力量进军英国市场。据了解,英国电子烟市场总额已达到了20亿美元。
为了拓展这块肥美的市场,blu eCigs公司联合英国的演艺娱乐公司,在现场音乐表演场所销售电子烟并打出独家广告。除此之外,公司还与广大的演艺明星合作,在各类节目中插入隐性广告。
从英国《零售时报》8月6日的报道中了解到,英国Academy Music Group音乐集团 (AMG)和Live Nation Entertainment与美国知名电子烟品牌blu eCigs签署了合作协议,允许后者向现场音乐表演场所的观众出售电子烟。
blu eCigs是美国最热销的电子烟品牌,在成为AMG的官方电子烟合作伙伴之后,它将在15个音乐表演场所出售电子烟,同时还将在现场打出独家广告。
该合作协议的有效期截止到2016年,其涵盖的音乐表演场所包括伦敦、伯明翰、曼切斯特、牛津、利物浦等。
blu eCigs公司CEO雅各布•富勒表示:“ AMG集团和Live Nation主持举办了世界最大的音乐活动,这一合作关系将为我们提供一个与英国成年音乐爱好者进行互动的良机。很多观众不愿意错过一边享受音乐一边抽烟的乐趣。如今,他们可以抽吸电子烟,在没有烟草烟雾的打扰下,享受音乐和香烟的双重愉悦。通过这一合作,我们将大幅度提升品牌知名度和客户忠实度。”
Blu eCigs公司采用顶尖的技术生产电子烟,其简约的黑色设计以及鲜亮的蓝色烟头颇为引人注目。Blu eCigs推出了售价为5.99英镑的一次性电子烟,同时还生产可重复使用的电子烟,包括14.99英镑的blu Starter Kit、19.99英镑的blu Premium Kit等等。
除了与AMG公司合作之外,blu eCig电子烟公司还与其他的娱乐公司、演艺明星展开合作,全面打造其在英国的品牌影响力。

CEO富勒预计,今年年底前Blu eCigs在英国的销售额将达到2000万英镑,2015年年底以前达到1亿英镑。他指出,烟草是一个价值7000亿美元的行业,电子烟的潜力可能将超过传统香烟,跟数码相机和移动电话使用电信业和电影业发生巨变一样,电子烟也将颠覆烟草行业。

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