消费者最喜爱的电子烟排行榜,悦刻第一、火器第二

关于电子烟品牌的排行榜,圈内可谓是众说纷纭,电子烟性价比排行榜、电子烟烟弹口味排行榜、品牌烟杆出货排行榜、企业出货量排行榜、最接近真烟口感的排行榜……各式各样、标准不一的排行榜令从业者和消费者眼花缭乱。

近期,有圈内媒体做了消费者最喜爱的电子烟排行调查,万人评测,抛去一些非可控因素,综合以上各大排行榜信息来看,该排行还算客观,从该排行榜不难看出,电子烟行业已形成非常明显的“一超多强局势”:悦刻当仁不让、稳居第一,火器、魔笛、YOOZ、SNOWPLUS雪加等一众品牌位列第二矩阵,票数相差不多,还有一些新品牌开始崭露头角,来势汹汹。
 

综合来看,电子烟圈内现有的排行榜大多是某机构或者某组织按照自己的一套标准排出来的,由于不同机构和组织的标准不同,榜单的差距就会略有差距,要是把这些榜单放在一起看,绝对会让你眼花缭乱,自然而然对于这些榜单给出的排名,各方各界的认可度也是千差万别,每当这些榜单更新,对外公布一次,声音就会接踵而来,所以大家在看这些榜单的时候一定要客观综合的看待排名结果。

综合对比一下2019至2020年的各类排行榜,悦刻慢慢坐稳头把交椅,根据火器与魔笛、YOOZ、SNOWPLUS雪加的信息来看,在多个排行榜上都有交集,票数相差不大,都有老二的资质,而去年风火一时的福禄和小野已销声匿迹了。

从消费者行为理论来看,消费者的选择集中反映了市场消费者的普遍偏好,能够反映出电子烟品牌受喜爱程度,当然除了消费者的直接发声外,销售端才是最可靠的投票支撑点。
 

某集合店店主表示:“卖过福禄,雪加,小野,现在不卖了,因为都干不过悦刻,卖不动,只有火器放店里和悦刻五五开。”

从各大排行榜来看,不得不感慨:中国的电子烟品牌真的是太多了。第一悦刻大家都比较了解了,不再赘述,在这里大家可以注意一下第二矩阵的几个知名电子烟品牌。

从4月份开始烟弹月均销量破百万,到7月收购NOS和沙芬,再到8月份深圳电子烟展会上连发两款新品,成为全展人气发布会,火器电子烟验证了“厚积薄发”的真实奥义。
 

【图注:2020深圳电子烟展会火器发布两款新品】

据报道,展会结束后,火器一周内已经开了20多家门店,如今拥有ammo、沙芬、NOS三个品牌的火器也开创了多品牌集合店的先河,据透露,目前已经有很多代理在争抢当地首家集合店的代理权。可以看出,产品力和门店量已成为当下品牌的重中之重。同样位居第二行列的魔笛、yooz、雪加在发布新品后,也开始在门店端布局发力,和火器一样,政策补贴、新品福利多项并行。

?随着电子烟的流行,近些年很多人纷纷放弃传统卷烟。据国家卫健委官网的数据显示,我国15岁及以上人群使用电子烟的人数大约有1000万。电子烟行业的从业者也是前赴后继,有退场者也有入行者,赚钱逻辑并不难理解。核心技术匮乏、起步门槛低、行业局势混乱,监管缺位、造就了电子烟行业的起飞。当下既是机遇,也是风险。
 

今年7月,国家市场监督管理总局联合国家烟草局印发了《电子烟市场专项检查行动方案通知》,这是为了进一步保护未成年人免受电子烟侵害的又一重要举措,目前工作已经接近尾声,这三个月的监管行动也使得这个行业逐步规范化。对于电子烟品牌或是从业者来说,对于未成年人的保护,这不仅是企业的社会责任体现,也是经营的底线。

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