JVE非我:官方正品永远比通配假货低一块钱

某某品牌联合警方重拳打假,端掉多个电子烟制售假窝······
 
某地警方联合当地市场监管局成功捣毁了假冒电子烟生产窝点,查获大量假冒电子烟······
 
身处电子烟行业,我们经常会看到类似新闻。
 
一些行业媒体的文章留言下赫然出现一些通配假货的推销留言,甚至一些品牌官方平台下也有通配假货贩子的活动身影,不可不谓之猖狂。
 
行业制假售假之风泛滥,行业打假迫在眉睫。
 
 
一、JVE非我力挑通配假货:官方正品永远比通配假货价格低一块钱
 
JVE非我针对行业通配假货泛滥问题发布重磅政策:通过任何渠道购买JVE非我产品,官方正品价格永远比同级渠道通配假货价格低一块钱。
 
打击通配假货决不能等狼来了才想起要补牢。
 
JVE非我此项政策即刻生效,欢迎举报监督!
 
政策执行可联系JVE非我全国专卖店、JVE非我全国省代。
 
官方打假专线:0755-29885588。
 
二、通配假货泛滥侵害的绝不仅仅是品牌方的利益
 
2020年8月的IECIE展《技术进步、拥抱监管新型烟草未成年人保护及智能化管理产业发展研讨会》行业论坛上,JVE非我CEO蔡绍东分析了行业内目前存在的三个痛点:假冒伪劣、未成年保护、同质化严重。
 
 
11月下旬,JVE非我品牌历数假冒伪劣十宗罪,身处行业中的任何一环都无法置身事外,山寨通配侵害的绝不仅仅是品牌方的利益。
 
山寨通配的造假窝点生产环境普遍脏乱差,配件散乱堆放,没有卫生标准、没有技术规范、没有质检流程,不由联想起无良食品厂的生产环境和黑心餐饮店的后厨环境。
 
 
此外,山寨通配普遍使用劣质材料,有害物严重超标,实际尼古丁含量与包装所示不符,漏油问题严重,屡次出现电池爆炸等事故,普遍没有售后服务。
 
 
对于消费者来说,选择山寨通配短期内可能少花钱,但也极可能因此付出更多健康代价。
 
1、为什么山寨通配会比品牌正品价格便宜?
 
品牌方产品面世历经市场调研、产品定位、产品设计、技术研发、生产打样、测试调整、量产评估、市场推广、渠道铺货、售后服务等等多个严格环节,最终提供给消费者优质的产品体验。每个环节都是成本,人力成本、生产成本、运营成本等等。
 
 
而山寨通配往往没有前期的产品设计研发,市场上哪个受欢迎,拿来仿了就是。也没有运营推广成本,挂着品牌方的名声卖着山寨假货。一边窃取品牌方的产品设计,一边侵占品牌方的市场资源,利用三无小作坊生产、低价销售、微商出货的方式,撬走了很多对价格敏感的消费者。
 
成本全是品牌方“傻大个”来背,利益全是山寨通配“机灵鬼”在赚,可不就是山寨通配比品牌正品价格便宜么?
 
完事儿出现任何安全质量问题,品牌方还要被推出来背锅。
 
不禁感慨,做山寨通配真是“精”啊,冲锋陷阵的是品牌方、抗揍挡箭的也是品牌方,山寨通配直接后面捡现成便宜就成。
 
不过,天下没有白捡的便宜。良币驱逐劣币的行业趋势一定不容阻挡。
 
2、山寨通配口味推新比品牌方更快,有些口味甚至超越品牌方?
 
现状的确存在。
 
品牌方如果没有新口味的研发过程、没有新口味的反复测试调整,以期提供给消费者广受好评、经久耐品的优秀口味,品牌方难道做不到快速上新?
 
再者,初心不同、立场不同。
 
品牌方推出口味新品既要满足消费者对新口味的需求,又要兼顾品牌社会责任和新品投入产出比。对于品牌方而言,一款新口味上新成本远超山寨通配,时间成本、资金成本等等。
 
而山寨通配往往是通过新口味刺激消费者,赚取一波又一波的快钱,新口味耐不耐品无关紧要,新口味安不安全无关紧要,“赚快钱”是第一要义。山寨通配省掉了大部分的环节,口味自然能够说上就上,相对更加“灵活机动”。
 
造假贩子将“通配”作为敛财手段,以次充好、假冒伪劣来损害消费者的健康和品牌方的利益,严重扰乱行业市场秩序。
 
三、让山寨通配清场,推动行业良币驱逐劣币
 
通配泛滥已经成为严重掣肘行业发展的一大痛点,越来越多的品牌站出来积极维权,打击假货。但让行业假货清场光有事后维权打假远远不够。
 
1、完善行业市场教育,培育行业正品风气。
 
加强行业通配假货危害的宣传教育,明确通配假货是行业公害,引导行业正品风气。
 
2、拥抱行业监管,完善法律法规。
 
期待行业监管介入和相关法律法规的健全完善,立法加重刑罚治理通配假货。
 
3、重视知识产权保护,构筑专利壁垒。
 
防患于未然,重视技术研发专利申报,构筑企业专利壁垒。
 
 
JVE非我作为一家新锐电子雾化器品牌,入局以来深刻意识到行业痛点问题所在,每一步战略布局都是为了实现“让未成年人不抽烟,让能抽烟的人少抽烟,让抽烟的人不要抽假烟。”的企业使命。
 
 
1、优质正品降维打击
 
高品质正品降维打击,不惜成本大力补贴终端用户,让通配假货无生存空间。
 
通配假货存活的关键就是价格相对便宜。JVE非我自入局开始就不惜成本地战略亏损,坚持让利消费者,用高品质官方正品降维打击通配假货,让粗制滥造、质量堪忧的山寨通配在JVE非我正品面前毫无优势。
 
2、高筑产品技术壁垒
 
坚持产品为王策略,提升行业技术门槛,高筑产品技术壁垒,大大提高通配造假难度和成本。
 
JVE非我联合芯片开发专业制造商国科瑞芯以技术手段寻求从产品底层逻辑来解决假冒伪劣和禁止未成年人购买使用等问题。引入双触点加密芯片技术,打造行业具备发明专利保护技术壁垒的防伪电子雾化器产品,构筑行业技术壁垒,从产品端有效解决山寨通配泛滥等行业痛点,让通配假货清场。
 
 
3、发挥供应链整合优势
 
一个真正的【品牌】,要长久的好好活着,不是过把瘾就死了。
 
没有供应链优势的消费品牌迟早被卡脖。
 
当别人还在前端疯狂降价求量的时候,有人已经在上游默默布局。
 
历时三个多月,JVE非我深耕供应链布局,大刀阔斧启用成熟行业供应链,深化生产供应链合作,打造了JVE非我供应链体系。
 
大家价值观统一、目标一致、行动一致,齐心协力确保JVE非我品牌产品品质稳定、产能稳定,同时强大的供应链优势留出充足的空间全力支持市场端用户补贴,不惜成本让好产品更快地触达终端消费者,让通配假货无价格生存空间。
 
期待行业的良性竞争、有序发展,而非现在的通配泛滥、乱象丛生。JVE非我聚焦行业痛点全面布局,重构企业价值链,高筑行业技术壁垒,发挥供应链整合优势,不惜成本势要推动行业假货清场。
文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/3570.html

发表评论

邮箱地址不会被公开。

27条评论

  1. I wish to show some appreciation to you for rescuing me from such a issue. Right after browsing through the world wide web and coming across strategies which were not helpful, I thought my entire life was done. Existing minus the approaches to the issues you have resolved by way of your good report is a serious case, as well as ones that might have in a wrong way damaged my entire career if I had not encountered your blog post. Your primary mastery and kindness in controlling a lot of things was helpful. I am not sure what I would’ve done if I hadn’t discovered such a thing like this. I can at this time look forward to my future. Thank you very much for this skilled and effective guide. I won’t hesitate to recommend the blog to any individual who should have direction on this issue.

  2. Thanks so much for giving everyone such a pleasant chance to check tips from this website. It really is so pleasing and packed with a good time for me and my office acquaintances to search your web site really three times weekly to read through the new secrets you have. Of course, I am at all times satisfied for the eye-popping pointers you give. Certain two points on this page are surely the most efficient I’ve had.

  3. I wanted to draft you that very little observation to finally give thanks over again on your awesome basics you have documented on this website. It is certainly seriously open-handed of people like you to allow without restraint all most people could possibly have marketed for an e-book to end up making some profit for themselves, and in particular given that you could possibly have done it in case you wanted. These tricks as well acted to provide a easy way to understand that someone else have similar interest similar to mine to see many more with reference to this matter. Certainly there are lots of more pleasant situations ahead for folks who looked at your site.

  4. I precisely wanted to thank you very much all over again. I’m not certain the things that I might have taken care of in the absence of the advice revealed by you concerning such a topic. It was a frightening situation in my opinion, however , viewing a specialized fashion you resolved that forced me to weep with fulfillment. I am just happy for the information and thus hope you really know what an amazing job you are always undertaking instructing the others using your site. I am certain you’ve never encountered any of us.

  5. Thanks for your entire effort on this web site. My daughter loves managing research and it’s really easy to see why. A lot of people hear all relating to the lively method you offer both interesting and useful tricks via the website and even recommend participation from website visitors on that idea then our favorite daughter is without a doubt studying a great deal. Take pleasure in the rest of the new year. You are always conducting a great job.

  6. I as well as my friends happened to be taking note of the best tactics on your web page and suddenly came up with a horrible suspicion I never thanked the web site owner for those strategies. My women became as a consequence glad to see all of them and have in truth been having fun with them. I appreciate you for being well kind and also for pick out variety of incredible guides most people are really needing to learn about. Our honest regret for not expressing gratitude to you earlier.

  7. My spouse and i were now fortunate when Emmanuel managed to round up his reports by way of the ideas he gained through your web pages. It’s not at all simplistic to simply find yourself giving freely solutions which usually the others might have been trying to sell. And now we do understand we have you to be grateful to for that. The most important illustrations you’ve made, the straightforward website navigation, the friendships you aid to foster – it is everything awesome, and it’s making our son in addition to the family consider that that subject is brilliant, and that is rather mandatory. Many thanks for the whole lot!

  8. Thanks for your entire hard work on this website. My mother really likes setting aside time for research and it’s obvious why. A number of us notice all regarding the lively ways you make good tips through the blog and as well encourage participation from some other people on the article then our favorite child has always been being taught a lot. Take pleasure in the rest of the year. You’re the one conducting a stunning job.

  9. I have to show appreciation to this writer for bailing me out of such a instance. Because of checking through the search engines and seeing strategies which were not helpful, I assumed my life was gone. Living without the presence of approaches to the problems you have resolved all through your guide is a crucial case, as well as the kind which could have in a wrong way damaged my entire career if I hadn’t noticed your web site. Your own expertise and kindness in handling a lot of things was precious. I don’t know what I would’ve done if I hadn’t encountered such a solution like this. I’m able to at this time look forward to my future. Thank you so much for the professional and amazing guide. I won’t be reluctant to suggest your blog to any individual who should receive guide about this area.

  10. I as well as my pals came examining the best recommendations found on your site while all of the sudden got a terrible suspicion I had not expressed respect to the website owner for those strategies. All the young boys are actually for this reason warmed to see them and have now honestly been making the most of those things. Many thanks for turning out to be very helpful and then for choosing this sort of good themes most people are really desperate to be informed on. My honest regret for not expressing gratitude to you sooner.

  11. Thank you so much for giving everyone remarkably pleasant chance to read articles and blog posts from this web site. It’s always very excellent and also stuffed with a lot of fun for me personally and my office peers to visit the blog more than 3 times a week to find out the newest secrets you have got. And indeed, I am just at all times fascinated with all the attractive knowledge you serve. Selected 2 facts in this posting are certainly the most suitable we have had.

  12. Thank you for your own effort on this web site. My daughter takes pleasure in getting into research and it’s easy to see why. Most of us notice all about the powerful means you offer reliable guidelines via the web blog and increase response from website visitors on that article while our own princess is really starting to learn a lot of things. Take advantage of the rest of the year. You are conducting a wonderful job.

  13. Thanks a lot for giving everyone such a marvellous chance to read in detail from this web site. It’s usually very cool and as well , stuffed with a lot of fun for me personally and my office mates to search your blog at least three times in one week to read through the newest things you will have. And definitely, I’m so always impressed with all the remarkable opinions you serve. Selected two facts on this page are truly the most beneficial I have had.

  14. I definitely wanted to develop a small note to be able to appreciate you for the lovely items you are showing at this site. My considerable internet investigation has at the end of the day been honored with high-quality content to share with my contacts. I ‘d mention that many of us readers actually are definitely fortunate to live in a perfect place with so many perfect professionals with useful ideas. I feel quite blessed to have encountered the webpages and look forward to tons of more cool moments reading here. Thanks a lot once more for everything.

  15. I have to express some thanks to the writer just for bailing me out of such a challenge. As a result of looking throughout the world-wide-web and getting proposals that were not productive, I thought my entire life was over. Being alive minus the solutions to the issues you have solved through your good short article is a crucial case, and ones that would have negatively damaged my career if I hadn’t encountered the blog. Your personal ability and kindness in dealing with the whole lot was priceless. I am not sure what I would have done if I hadn’t come across such a stuff like this. I am able to at this time look ahead to my future. Thanks for your time so much for the reliable and effective guide. I won’t think twice to recommend your web page to anybody who needs to have guidelines on this matter.

  16. I needed to draft you the little bit of observation to finally give many thanks over again on the beautiful things you have shared on this site. This has been really remarkably open-handed with people like you to supply easily all some people could possibly have offered for sale as an ebook to earn some cash on their own, especially considering that you might well have tried it in case you desired. The smart ideas as well served to be the easy way to fully grasp that most people have a similar interest just as my very own to know a whole lot more related to this condition. I believe there are numerous more enjoyable situations ahead for those who look over your blog.

  17. Thank you for all your valuable labor on this web site. My niece really loves conducting investigation and it is obvious why. Most of us learn all regarding the lively means you deliver simple items by means of this web site and as well as cause contribution from people on this area of interest so our daughter is certainly studying a whole lot. Take pleasure in the remaining portion of the year. Your carrying out a really great job.

  18. I am also writing to make you understand of the perfect experience my princess undergone visiting your webblog. She even learned a lot of details, with the inclusion of how it is like to possess a great coaching character to get the rest quite simply master chosen very confusing things. You actually exceeded her expected results. Thanks for rendering the essential, healthy, explanatory and unique guidance on your topic to Ethel.

  19. I would like to express thanks to you just for rescuing me from this particular crisis. Right after scouting throughout the the web and seeing recommendations which are not helpful, I believed my entire life was well over. Existing without the solutions to the problems you’ve fixed by means of your good short post is a crucial case, as well as those that might have in a negative way damaged my career if I hadn’t encountered your site. Your good expertise and kindness in playing with all the pieces was important. I am not sure what I would’ve done if I hadn’t discovered such a step like this. I’m able to at this point look ahead to my future. Thank you so much for the expert and results-oriented guide. I will not hesitate to propose the website to anyone who ought to have tips about this matter.

  20. I enjoy you because of your own effort on this blog. Kate loves conducting research and it’s easy to understand why. Many of us hear all regarding the powerful method you convey important guides through this web site and therefore welcome response from some other people on this concern while my child is now becoming educated a whole lot. Enjoy the remaining portion of the new year. Your carrying out a terrific job.

  21. I simply wanted to type a note so as to thank you for the stunning tips and hints you are posting at this site. My incredibly long internet look up has at the end been recognized with useful information to talk about with my neighbours. I ‘d express that many of us visitors are rather endowed to be in a useful community with very many lovely people with valuable points. I feel somewhat happy to have used your entire weblog and look forward to some more enjoyable moments reading here. Thanks a lot again for everything.

  22. I want to show my gratitude for your kindness supporting men who have the need for help with this particular theme. Your very own commitment to getting the solution up and down appears to be rather useful and have in most cases encouraged employees much like me to attain their aims. Your amazing useful useful information signifies a whole lot a person like me and even more to my peers. Regards; from all of us.

  23. I wish to express appreciation to you just for rescuing me from this particular dilemma. Just after browsing through the internet and coming across techniques which are not productive, I assumed my life was done. Living minus the solutions to the difficulties you’ve resolved by way of your good review is a crucial case, and the kind that would have adversely affected my entire career if I had not encountered your blog post. Your main know-how and kindness in touching a lot of stuff was vital. I’m not sure what I would have done if I hadn’t come across such a subject like this. I am able to at this point look ahead to my future. Thanks for your time very much for this impressive and sensible help. I won’t be reluctant to suggest your web site to anyone who would like direction about this subject matter.

  24. Thank you so much for providing individuals with an extraordinarily pleasant possiblity to read in detail from here. It is usually so fantastic and also jam-packed with amusement for me and my office mates to search your website no less than three times weekly to find out the fresh stuff you will have. And lastly, I’m so at all times impressed concerning the splendid points served by you. Some 3 tips in this posting are unequivocally the most suitable we have ever had.

  25. I would like to point out my admiration for your generosity in support of those individuals that should have help with that issue. Your personal commitment to getting the message up and down appears to be especially good and have really made individuals just like me to achieve their objectives. Your new useful recommendations implies a whole lot a person like me and much more to my peers. Thanks a ton; from everyone of us.

  26. I as well as my buddies ended up taking note of the good helpful tips located on your website and then then came up with a terrible feeling I had not expressed respect to the website owner for those secrets. Most of the ladies became consequently glad to read them and have now sincerely been loving these things. Appreciate your being indeed helpful as well as for settling on certain terrific themes most people are really desperate to discover. My sincere apologies for not expressing appreciation to earlier.

  27. I have to express my affection for your kind-heartedness supporting visitors who really want assistance with in this concept. Your personal dedication to passing the message across had become remarkably functional and have frequently permitted employees much like me to attain their desired goals. Your personal warm and friendly hints and tips means a lot a person like me and still more to my fellow workers. Many thanks; from all of us.

返回顶部