一周签30家代理,火器多品牌运营协作发力

经济复苏,行业共振,“双11”不断刷新记录。截止11月12日零点,2020年天猫双十一最终交易额达4982亿元,较去年的2684亿元同比增长85.62%。今年“双十一”开局强劲,对中国经济而言或许是个好兆头,进一步证明迄今为止在经济复苏中表现落后的消费者支出正在增强。
 
去年开始重点“转战”线下的电子烟行业中,也有一些品牌蓄势发力,线下布局之路正如火如荼地进行着。据了解,在刚刚过去的“双11”一周内,国内知名电子烟品牌火器五天内签了近30个城市代理。
 
从2019年推出火爆市场的ammo换弹电子烟,再到推出“天使守护计划”,保障未成年人健康成长权益,作为电子烟行业中典型的“实干派”,火器始终把“产品力”和“责任感”放在首位。
 
2020年下半年,火器连续进行了多个大动作:7月6日宣布收购NOS电子烟;7月30日,宣布收购了国际烟斗品牌沙芬旗下电子烟业务;8月21日,在IECIE展会现场举行了火器2020年的首场新品发布会。在9月,继收购沙芬和NOS后,火器推出多品牌集合专营店,两个月的时间,火器在全国区域已开拓了近百家多品牌集合店。
 
 
火器多品牌集合店图
 
合规和线下渠道的铺设,已成为电子烟品牌被外界关注的老生常谈但又不得不谈的事项。火器线下门店布局速度之快,和火器的招商政策、门店补贴以及扶持力度是分不开的。ammo上市3个月,仅用了256个小时就招募了中国及东南亚地区的共计31位省级代理商,覆盖了台湾在内的26个省市和东南亚4个国家。NOS推出一周,160小时就招募了19个城市代理,并快速在全国开了十几家线下门店。
 
近期,火器品牌从加盟品牌方式、店铺位置、店面规模以及运营策略等方面进行了完善和补充,在扶持政策和补贴力度方面也有所倾斜。据了解,火器接下来将把重点向线下门店倾斜,从单一品牌到三个品牌,火器门店将获得更大的利益优势和扶持,对于门店店主来说,能够快速、持续盈利才有机会存活。
 
据火器某地级市代理介绍,在刚刚过去的10月份,一单店每日销售额可达到3千元,一个月销售额可达到9万元左右。店主给我们算了一笔账,去掉房租成本,人员成本,货品成本,单店每个月至少盈利4万元。再加上火器的官方补贴,所以亏本是不可能的,选对了产品、门店和地址,就是赚多赚少的事情了。
 
作为电子烟行业中典型的“实干派”,火器早在去年便开启了线下布局之路,今年5月份,火器烟弹月销量跃居行业第二,也保持着月均60家店的开店速度,在全国广开门店,覆盖全国上百个二三线城市,近1000个网点。
 
火器市场负责人称:线下渠道是火器2020年的发力重点,也是未来3年的开拓方向,力求在2021年实现“千城万店”计划,也将在不同阶段针对市场情况推出不同的补贴政策,帮助火器门店店主获利。
 
据悉,11月火器在线下门店开展了福利季活动,除了双十一当天的折扣优惠外,11月19日,火器门店也将推出“空烟弹回收”活动,在给予顾客福利的同时为环保事业贡献一份企业力量。
 
文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/3594.html

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