Vype电子烟发布英国市场调查:伦敦成最大市场,脆薄荷口味最畅销

据外媒报道,最近英美烟草旗下电子烟品牌Vype发布的一项调查显示,2020年1月至10月期间,英国目前有近300万成年人在使用电子烟,在电子烟产品上的花费接近700万英镑。

此外,Vype还全面考察了电子烟行业的线上和线下情况,深入研究了英国哪些城市是其产品的最大市场,以及哪个城市的实体电子烟商店最多,同时,Vype还对2000名英国18岁以上的人口进行了一项调查,以探讨英国人对使用电子烟的看法,以及哪些用户对使用电子烟的习惯最开放。
 

以下为调查结果和详情:

伦敦为英国电子烟最大市场

毫不奇怪,在销售额排名前几位的城市中,伦敦的电子烟销售额是伯明翰居民同期支出的两倍多。事实上,到2020年为止,伦敦市民的购买量占Vype在英国总销售额的40%,占前十大消费城市销售额的83%。
 

纵观线下,我们可能会惊讶地发现,英国第三大城市利兹拥有每平方英里最多的实体电子烟商店;北部城市每英里有18家电子烟商店;伦敦仅以每英里13家商店跻身前五;排在第五位的是爱丁堡,每英里17家;约克,每英里15家,谢菲尔德每英里14家。

说到成年人一直在购买的产品,全英国最畅销的口味在英格兰、苏格兰和威尔士都是一致的。脆薄荷是目前最畅销的口味,其次是混合烟草和黑樱桃。唯一不同的地区是北爱尔兰,在那里碎薄荷是他们最畅销的口味。
 

随着英国5月份实施的薄荷醇禁令,各种薄荷成为今年网购者的最爱也就不足为奇了。

洞察英国各地的态度

在英国各地,Vype发现了一系列对电子烟持积极态度的城市。研究发现,布莱顿的成年人最不容易受到周围人的影响,43%的受访者回答说,有电子烟负面新闻时,不会影响到他们。

在贝尔法斯特,Vype发现有23%的人更愿意让别人在家里或车里使用电子烟,这比其他任何城市都要多。
 

为了找出那些居民认为他们的习惯最为人们所接受的城市,Vype还向全国人民询问了他们被评判的感受。将近一半的格拉斯哥人(48%)表示,他们不觉得别人在公共场合使用电子烟会对他们造成评判,紧随其后的是诺丁汉(44%)和利物浦(42%)的成年人。

利物浦也是使用电子烟时间最长的成年人的家乡——近三分之二(58%)的受访者表示他们使用了三年或更长时间的电子烟。利物浦的成年人也最有可能在工作场所吸食电子烟,33%的人承认会吸食电子烟。

在曼彻斯特附近,超过三分之一的受访者(39%)已经或将考虑在未来使用电子烟,这比其他任何城市都要多。

关于使用电子烟的声音

五分之二(40%)的英国成人吸烟者对电子烟持开放态度,女性更可能对这一事实持开放态度。在那些真正公开谈论电子烟的人中,55岁以上的人是最开放的,78%的人说每个人都知道他们使用电子烟。

在最开放的城市中,居住在诺维奇的成年人排在首位,63%的人说每个人都知道他们会使用。紧随其后的是南安普敦,南安普敦市62%的成年人说同样的话;布里斯托尔的居民以56%紧随其后;利物浦以50%紧随其后,排在前五位的是格拉斯哥,48%的电子烟用户对他们的消遣持开放态度。

电子烟获得认可

只有不到三分之一(31%)的被调查者表示,如果有人在他们附近电子烟,他们不会感到困扰。事实上,全国有10%的受访者表示,他们仍然会允许别人在家里和车里吸烟。女性最不可能被附近使用电子烟的人打扰,32%的女性说她们不介意别人在她们身边使用电子烟,只有1%的女性表示介意,31%的男性表示不介意。

调查成人年龄组之间的差异,45-54岁的人最不介意身边有人在使用电子烟,35%的人说这对他们来说无关紧要。其次是55岁以上的占33%,18-24岁的占31%。

在所有英国成年人中,有6%的人说他们将来会考虑吸烟者的选择,他们认为吸烟者可以替代吸烟。居住在诺丁汉的英国成年人中,有同样比例的人目前不吸电子烟,但对各种口味最感兴趣。

在这项研究的背后,Vype英国与国际电子商务主管Aftab Saleem说:“很高兴看到成人尼古丁消费者转向电子烟产品的最大原因是他们正在寻找无烟替代品,其次是他们喜欢这种味道。我们很高兴能给消费者提供一个替代实体购物的选择,让他们继续选择替代尼古丁产品。现在我们比以往任何时候都更需要通过其他方式帮助消费者实现他们的购物目标,同时一些非必需品商店也因业务而关闭。”

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