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JVE非我:官方正品永远比通配假货低一块钱 | 中国电子烟网

JVE非我:官方正品永远比通配假货低一块钱

某某品牌联合警方重拳打假,端掉多个电子烟制售假窝······

某地警方联合当地市场监管局成功捣毁了假冒电子烟生产窝点,查获大量假冒电子烟······

身处电子烟行业,我们经常会看到类似新闻。

一些行业媒体的文章留言下赫然出现一些通配假货的推销留言,甚至一些品牌官方平台下也有通配假货贩子的活动身影,不可不谓之猖狂。

行业制假售假之风泛滥,行业打假迫在眉睫。
 

一、JVE非我力挑通配假货:官方正品永远比通配假货价格低一块钱

JVE非我针对行业通配假货泛滥问题发布重磅政策:通过任何渠道购买JVE非我产品,官方正品价格永远比同级渠道通配假货价格低一块钱。

打击通配假货决不能等狼来了才想起要补牢。

JVE非我此项政策即刻生效,欢迎举报监督!

政策执行可联系JVE非我全国专卖店、JVE非我全国省代。

官方打假专线:0755-29885588。

二、通配假货泛滥侵害的绝不仅仅是品牌方的利益

2020年8月的IECIE展《技术进步、拥抱监管新型烟草未成年人保护及智能化管理产业发展研讨会》行业论坛上,JVE非我CEO蔡绍东分析了行业内目前存在的三个痛点:假冒伪劣、未成年保护、同质化严重。
 

11月下旬,JVE非我品牌历数假冒伪劣十宗罪,身处行业中的任何一环都无法置身事外,山寨通配侵害的绝不仅仅是品牌方的利益。

山寨通配的造假窝点生产环境普遍脏乱差,配件散乱堆放,没有卫生标准、没有技术规范、没有质检流程,不由联想起无良食品厂的生产环境和黑心餐饮店的后厨环境。
 

此外,山寨通配普遍使用劣质材料,有害物严重超标,实际尼古丁含量与包装所示不符,漏油问题严重,屡次出现电池爆炸等事故,普遍没有售后服务。
 

对于消费者来说,选择山寨通配短期内可能少花钱,但也极可能因此付出更多健康代价。

1、为什么山寨通配会比品牌正品价格便宜?

品牌方产品面世历经市场调研、产品定位、产品设计、技术研发、生产打样、测试调整、量产评估、市场推广、渠道铺货、售后服务等等多个严格环节,最终提供给消费者优质的产品体验。每个环节都是成本,人力成本、生产成本、运营成本等等。
 

而山寨通配往往没有前期的产品设计研发,市场上哪个受欢迎,拿来仿了就是。也没有运营推广成本,挂着品牌方的名声卖着山寨假货。一边窃取品牌方的产品设计,一边侵占品牌方的市场资源,利用三无小作坊生产、低价销售、微商出货的方式,撬走了很多对价格敏感的消费者。

成本全是品牌方“傻大个”来背,利益全是山寨通配“机灵鬼”在赚,可不就是山寨通配比品牌正品价格便宜么?

完事儿出现任何安全质量问题,品牌方还要被推出来背锅。

不禁感慨,做山寨通配真是“精”啊,冲锋陷阵的是品牌方、抗揍挡箭的也是品牌方,山寨通配直接后面捡现成便宜就成。

不过,天下没有白捡的便宜。良币驱逐劣币的行业趋势一定不容阻挡。

2、山寨通配口味推新比品牌方更快,有些口味甚至超越品牌方?

现状的确存在。

品牌方如果没有新口味的研发过程、没有新口味的反复测试调整,以期提供给消费者广受好评、经久耐品的优秀口味,品牌方难道做不到快速上新?

再者,初心不同、立场不同。

品牌方推出口味新品既要满足消费者对新口味的需求,又要兼顾品牌社会责任和新品投入产出比。对于品牌方而言,一款新口味上新成本远超山寨通配,时间成本、资金成本等等。

而山寨通配往往是通过新口味刺激消费者,赚取一波又一波的快钱,新口味耐不耐品无关紧要,新口味安不安全无关紧要,“赚快钱”是第一要义。山寨通配省掉了大部分的环节,口味自然能够说上就上,相对更加“灵活机动”。

造假贩子将“通配”作为敛财手段,以次充好、假冒伪劣来损害消费者的健康和品牌方的利益,严重扰乱行业市场秩序。

三、让山寨通配清场,推动行业良币驱逐劣币

通配泛滥已经成为严重掣肘行业发展的一大痛点,越来越多的品牌站出来积极维权,打击假货。但让行业假货清场光有事后维权打假远远不够。

1、完善行业市场教育,培育行业正品风气。

加强行业通配假货危害的宣传教育,明确通配假货是行业公害,引导行业正品风气。

2、拥抱行业监管,完善法律法规。

期待行业监管介入和相关法律法规的健全完善,立法加重刑罚治理通配假货。

3、重视知识产权保护,构筑专利壁垒。

防患于未然,重视技术研发专利申报,构筑企业专利壁垒。
 

JVE非我作为一家新锐电子雾化器品牌,入局以来深刻意识到行业痛点问题所在,每一步战略布局都是为了实现“让未成年人不抽烟,让能抽烟的人少抽烟,让抽烟的人不要抽假烟。”的企业使命。
 

1、优质正品降维打击

高品质正品降维打击,不惜成本大力补贴终端用户,让通配假货无生存空间。

通配假货存活的关键就是价格相对便宜。JVE非我自入局开始就不惜成本地战略亏损,坚持让利消费者,用高品质官方正品降维打击通配假货,让粗制滥造、质量堪忧的山寨通配在JVE非我正品面前毫无优势。

2、高筑产品技术壁垒

坚持产品为王策略,提升行业技术门槛,高筑产品技术壁垒,大大提高通配造假难度和成本。

JVE非我联合芯片开发专业制造商国科瑞芯以技术手段寻求从产品底层逻辑来解决假冒伪劣和禁止未成年人购买使用等问题。引入双触点加密芯片技术,打造行业具备发明专利保护技术壁垒的防伪电子雾化器产品,构筑行业技术壁垒,从产品端有效解决山寨通配泛滥等行业痛点,让通配假货清场。
 

3、发挥供应链整合优势

一个真正的【品牌】,要长久的好好活着,不是过把瘾就死了。

没有供应链优势的消费品牌迟早被卡脖。

当别人还在前端疯狂降价求量的时候,有人已经在上游默默布局。

历时三个多月,JVE非我深耕供应链布局,大刀阔斧启用成熟行业供应链,深化生产供应链合作,打造了JVE非我供应链体系。

大家价值观统一、目标一致、行动一致,齐心协力确保JVE非我品牌产品品质稳定、产能稳定,同时强大的供应链优势留出充足的空间全力支持市场端用户补贴,不惜成本让好产品更快地触达终端消费者,让通配假货无价格生存空间。

期待行业的良性竞争、有序发展,而非现在的通配泛滥、乱象丛生。JVE非我聚焦行业痛点全面布局,重构企业价值链,高筑行业技术壁垒,发挥供应链整合优势,不惜成本势要推动行业假货清场。

文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/3740.html

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