悦刻电子烟成为说唱歌手的“战斗装备”

据说,如今中文说唱圈几乎“人均RELX er”。

为什么说唱圈的homie都爱悦刻电子烟?当我们把这个问题抛向地下8英里主理人夜楠,他是这么回答的:

“它陪我们录音,陪我们演出,它是说唱歌手的'战斗装备'。”

现场

太躁了。

这是地下8英里2020-2020赛季城市赛哈尔滨站。窗外飘起第一场雪时,台上Rapper浑浊的嗓音嘶吼着“这里是东北!这里是东北!”音浪和尖叫声瞬间将气氛推向高潮。
 

舞台一侧,这场比赛幕后的策划者、夜楠的情绪也跟着躁动起来。他已经数不清这是第几次被参赛选手“点燃”了。

2012年第一届地下8英里开启到现在,它已经走向全国。所到之处,一票难求。姜云升、贝贝、爆音、小青龙等很多说唱歌手,都从这里崭露头角。这场全国性比赛也成为中文说唱文化的标志性推广者。

用夜楠的话说,自己大概是“全中国最频繁见到大量Rapper的人之一”。大多数碰面的场景是在比赛现场,当然,那也是Rapper们状态最对的时刻。

图说:地下8英里比赛现场

“就像一次深呼吸。喜欢悦刻电子烟,是因为它能让我们找到好的状态。”夜楠说,“Rapper本来就是最喜欢追逐新鲜事物的群体,所以悦刻电子烟出现后,我们很快就接受了它。”

更喜欢追求新鲜感的是夜楠本人。如今地下8英里已成为说唱圈“老牌比赛”,新一个赛季,他还是感受到不同城市的说唱文化,也还是能被不停冒出头来的新一代Rapper震撼。

夜楠从不做裁判。地下8英里每一位冠军,都完全交给现场观众选。

“没有人能左右比赛的输赢,你的作品够不够硬?观众的尖叫和双手决定一切。”他说,“就像悦刻电子烟,是靠消费者的选择获得了现在的市场影响力。”

“这种感觉不会骗人”

操办地下8英里前,夜楠曾在2003年参与创办西安最早说唱团体“乱战门”。

随着西安说唱圈子壮大。夜楠和朋友们商量,需要给更多喜欢说唱的年轻人找个可以聚集的地儿。让大家“有地方演、有地方玩”,也让喜欢看演出的人“看到最牛逼、最纯粹的现场”。

“年轻人如果没有好平台展示,那就太可惜了。”

比赛最初只在西安办,后来时不时有人找到夜楠,想让他把地下8英里也带到自己的城市里。2014年开始,这场比赛的影响力逐渐扩散到西安之外。

喜欢说唱的年轻人,本质上是热爱音乐、热爱自由、热爱表达。而为了走上更高的台阶,这些Rapper的声音就必须被应该听到的人听到。在这个过程中,地下8英里正成为连接者的角色。
 

(图说:地下8英里比赛现场,悦刻电子烟成为了大家的战斗武器)

中文说唱文化的“东风”似乎到了。夜楠正计划着让地下8英里进入更多城市、触达更多观众,他也从没有停止寻找“牛逼”的Rapper。

“作品旋律要有好的编排,让人一听就在脑海挥之不去;他要足够有表现力,有自己的个性,无法复制。更重要的是,他要表达的是最真实的想法和感情,否则就算不上Real。”

“你肯定明白那种唱到你心里的感觉。”夜楠说,“就像悦刻电子烟,它到底好不好?它的口感、体验,给你带来的改变,这种感觉不会骗人。”

文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/3874.html

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