丁真接电子烟广告代言了?签约公司:系侵权 已向市场监管部门举报

丁真接电子烟广告代言了?
 
近日,一张印有丁真的电子烟广告海报图片在朋友圈流传。图片中,左边是丁真,配有熟悉的纯真笑容,嘴里正吐出烟雾,右边是三只电子烟,大字写着:“戒烟新选择,明星都在抽的电子烟。”电子烟上可以看到品牌:RELX。
 
熟悉电子烟的朋友对RELX不会陌生。1月22日,电子烟企业雾芯科技(RLX.N)(悦刻)正式登陆纽交所,股票代码为“RLX”,发行价为12美元/ADS。截止昨日收盘,悦刻的市值达376.4亿美元,它也被称为“中国电子烟第一股”。
 
红星新闻记者调查发现,发布丁真电子烟广告海报的网友,正是RELX悦刻营门口店官方微信号。通过RELX悦刻官网添加的微信号,以及在RELX悦刻营门口店现场扫码添加的微信号,都与发布丁真电子烟广告海报的网友微信号一致,同样可以在朋友圈看到该款海报。
 
红星新闻记者从理塘县国资集团公司董事长张玺处了解到,丁真至今没有接一个广告代言,该款海报属于侵权,他们将保留起诉权利。
 
目前张玺已经向市场监管部门进行举报。红星新闻多方了解到,市场监管部门工作人员已经介入调查。
 
2月5日,红星新闻记者联系上悦刻,悦刻称没有请明星代言,该图片为门店工作人员自行P图。目前已经与该门店解除协议,门店作闭店处理。
 
 
RELX悦刻营门口店官方微信号发布在朋友圈的海报
 
丁真出现在朋友圈电子烟海报广告上
 
签约公司打假称其侵权
 
 
如果不是网友的一次意外海报转发,张玺还不会发现,丁真已经作为明星出现在电子烟海报图片上。左边是丁真熟悉的微笑,手上拿着电子烟,嘴里正吐出烟雾,右边一侧是三支电子烟,大字写着:戒烟新选择,明星都在抽的电子烟。电子烟上印着品牌名:RELX。
 
对于丁真,张玺比任何人都要敏感。丁真签约公司四川省甘孜州理塘县文旅体投资发展有限公司由理塘县国资集团百分之百控股。张玺是理塘县国资集团公司董事长。
 
“丁真至今没有接一个广告代言。吸烟有害身体健康,我们本来也不提倡吸烟,更不可能接电子烟广告。”张玺所在公司掌握着丁真的肖像权,他认定这是一场赤裸裸的侵权。
 
一刻都没犹豫。2月4日下午4点左右,张玺通过网友添加了在微信朋友圈发布丁真电子烟海报图片的当事人,对方最近的一条朋友圈,就是丁真的电子烟海报。对方的微信名是RELX悦刻(营门口店)。
 
张玺问,“朋友推(荐)的!你是卖电子烟的?”对方予以肯定答复,“是的,买几代的呢?”
 
张玺进一步询问,“带丁真图片的那个是几代?”对方很快回复,“那个是一代的。”随后对方又向张玺推荐另一款更新型号的电子烟。
 
张玺与对方的对话
 
紧接着,张玺以到店选购为由,要求对方发来门店地址。对方很快发来地址定位。定位地址显示为金牛区金沙横街,“我们是一个小车车,找不到可以电话。我们的小车车也开不走,就是一个装饰。”
 
广告海报由电子烟品牌悦刻营门口店发布
 
门店店员表示来源不清楚
 
那么,张玺添加的网友,到底跟电子烟品牌RELX悦刻有没有关联?2月4日,红星新闻记者以顾客身份前往该地址,在店员的示意下,记者添加了店铺展示出来的二维码微信号,该微信号与张玺添加的微信一致。在其朋友圈确实有丁真的电子烟海报,但对于为什么丁真会出现在海报上,店员表示并不清楚。
 
 
悦刻营门口店通过官方微信号发布的海报
 
而通过RELX悦刻官方网站,门店查询中可以查到该店,官网上的地址、销售车外观都与现场一致。红星新闻记者通过RELX悦刻官网留下了自己的微信号,官网表示很快会有人来加记者微信。隔了一会,微信名为“RELX悦刻(营门口店)”的网友添加了记者微信,微信号与张玺此前添加的一致。
 
也就是说,确实是RELX悦刻营门口店在其官方微信号上,发布了印有丁真肖像的电子烟海报。
 
悦刻被称为“中国电子烟第一股”
 
市值超过2400亿人民币
 
 
熟悉电子烟的朋友,一定会听过RELX悦刻的名字。前不久,它出现在各大金融圈新闻头条,很多人称它为“中国电子烟第一股”。
 
今年1月22日,RELX悦刻母公司雾芯科技正式在美国纽交所上市,股票代码为“RLX”,发行价为12美元/每股。雾芯科技开盘价为22.34美元,较发行价12美元上涨86%。开盘当日股价随即暴涨104%,直接触发熔断停牌。恢复交易后,雾芯科技盘中股价最高涨幅达158%,收盘价为29.51美元,涨幅145.9%。市值达到458亿美元,近3000亿人民币。截止昨日悦刻的市值达376.4亿美元,超过2400亿人民币。
 
图据悦刻招股书
 
根据CIC(China Insights Consultancy)报告,到2023年,中国电子烟市场预计将达到113亿美元,自2019年起复合增长率达到65.9%。2019年,中国有2.867亿传统烟民,行业潜在市场规模1129 亿元。雾芯科技招股书显示,截至2020年9月30日,悦刻已占据国内封闭式电子烟市场62.6%的份额。
 
根据RELX悦刻的招股书显示, 2018年创业第一年,悦刻RELX烟杆和烟弹的销量就分别达到了50万以及590万。同年营收达到1.33亿元,毛利润5924万元。而这两个数字到了2019年就跃升至营收15.49亿元和毛利润5.8亿元。到了2020年前三季度,悦刻更是已经达到营收22.01亿、毛利润8.33亿元。
 
2月5日,红星新闻记者通过悦刻公司相关人员了解到:悦刻没有请明星代言,该图片为门店工作人员自行P图。事发后,悦刻联系上相关人员,经调查,决定终止与该门店合作,并进行处罚。红星新闻了解到,目前该门店已关闭。
文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/4589.html

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