2020中国电子烟第四季度心智排行榜

2月23日消息,电子雾化新媒体蓝洞新消费(BlueHole)与品牌口碑大数据研究机构数字品牌榜(DBRank)今日联合发布了第四季度中国电子烟品牌心智占有率排行榜,本项榜单为2020年第四季度榜单。
 

2020中国电子烟第四季度心智排行榜如下:

2020中国电子烟第四季度心智排行榜说明:

1、悦刻依然排名第一,占有率比例有下降,但其他品牌别高兴太早。蓝洞分析认为,当季下降并非市场导致,而是悦刻准备上市过程中保持缄默有关。尽管如此,悦刻依靠其强大的用户群和高复购依然占据了70%的心智比例,连续领跑。

2、YOOZ从上季度第四名上升到第二名,这也算是对YOOZ连续引领行业变化的小奖赏,从发布9块9烟杆开始,再到年底发布棉芯陶瓷芯并行的双芯通配战略,YOOZ在去年确实做了不少有品牌声量的事情,蔡跃栋还在第四季度亮相蓝洞峰会发布主题演讲,也引起了业界讨论。

3、唯它从上季度第十名上升到第三名,进步明显。这和唯它在第四季度频繁造势有关,从CEO刘东原上榜胡润创业青年榜单,再到发布HNB产品九霄,唯它第四季度心智急速上升。

4、铂德排名下降一位,位列第四,稳定性很强。

5、雪加和小野双双从上季度的20名开外进入到第五和第六位,成为蹿升速度最快的两个品牌。雪加线下开店增多,小野续约陈冠希,都是潜在助力因素。

6、极感排名上升一位,排名第七。魔笛排名第八位,比第三季度下降两位,但魔笛在科技力排行榜上进入了前三名,也算是失之桑榆收之桑榆。

7、西素排名下降两位,喜雾再度进入前十名。非我从上季度第二名下滑至第11名,VAZO下降三位,位列第12。

8、福禄从上季度17名上升到第13名,和朱萧木宣布再战江湖有一定关系。铂岚排位从13下降到14。徕米从第五下降到第15,属于下降幅度比较明显的品牌。

9、益爽排名没有变化,继续排名第16,觅首次杀进前20,排名第17,这对一家8月才发布的新锐品牌来说已经难能可贵。

10、AUV首次进入进入前20,排名第18,福狗排名下降5位,排名19,刻米从第18下降到第20。

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