JVE接触对电子烟,保持打假打私高压态势


8月21日, JVE非我出席IECIE展行业论坛,主题为《技术进步、拥抱监管新型烟草未成年人保护及智能化管理产业发展研讨会》,共同讨论防伪以及未成年人保护的问题。

目前监管部门严格执行烟草专卖法律法规,发挥联合打假打私协作机制作用,保持打假打私高压态势。企业也需做好产品的有效防伪,协助监管部门加强对电子烟的打假力度,同时也要提高消费者的防范意识及打假积极性,将假冒伪劣扼杀在摇篮里。在我国明令禁止对未成年人出售电子雾化器产品,各大电子雾化器销售端也在坚持执行这项法规。如何预防未成年人接触电子雾化器,建立起一道行之有效的“防火墙”,也是本次论坛各方着重讨论的议题,本次论坛的召开旨在通过对新技术、新理念在电子雾化器未成年人保护和智能管理领域的讨论,推进电子雾化器行业合法合规、健康发展。

本次论坛云集电子雾化器行业众多领军人物,天风证券研究所副所长吴立、深圳市国科瑞芯科技有限公司总经理金刚、深圳市非我科技有限公司总经理蔡绍东、深圳市美深威科技有限公司合伙人戴蔚,共同探讨电子雾化器监管以及未成年人保护技术发展的未来。JVE非我作为目前关注度较高的电子雾化器品牌,将从高筑技术壁垒做起,利用技术优势从产品的底层逻辑解决防伪以及未成年人使用问题。

《全球新型烟草行业发展趋势及监管政策》
 

天风证券研究所副所长吴立用数据分析了目前全球新型烟草行业的发展。新型烟草已成为各烟草巨头的重要研发方向,过去3至5年,海外各大烟草巨头将90%以上的研发投放及战略重心转移至新型烟草领域,烟草公司转型意图可见一斑。快速上升的销售规模也反应了全球消费者对于新型烟草这一新品类的认知度和接受度的逐步上升。

烟草行业新产品的出现,市场变化以及过去政策实施情况的反馈驱动了监管变化:重监管,不禁止。相关资料显示,与美国FDA的监管相比,欧盟的监管相对宽松,但从变化上看呈收紧趋势,趋同烟草。电子烟对青少年的影响也是监管趋严的关键原因。

由于新型烟草产品本身在国内属于新型产业,严监管是必然趋势,行业准入门槛及监管成本将进一步提高。吴立先生建议广大品牌商应拥抱监管,守住目前市场,不要将赛道拱手让人,才能推动国内电子烟行业的发展。

《电子烟防伪、未成年人保护及智能化监管定制芯片的应用》
 

深圳市国科瑞芯科技有限公司总经理金刚为大家介绍了目前国科瑞芯在电子烟领域的应用,目前有近50人的研发团队以及20项左右的专利,将运用专利技术有效的帮助行业健康发展。

国科瑞芯的防伪芯片已搭载于非我特雾系列,这也是市面上首款具备发明专利保护技术壁垒的电子烟产品。除此之外,国科瑞芯将在电子烟生产、售卖、使用等各个环节起到监测作用,全面防止未成年使用电子烟产品,防止通配烟弹以及串货给品牌方带来利益伤害。

此次非我特雾系列使用的芯片是唯一一款 2 个触点的电子烟芯片,全动态实时密码,无法破解,这也是国科瑞芯芯片在产品上的具体应用。

《电子烟行业三大痛点分析及智能化应用解决方案》
 

深圳市非我科技有限公司总经理蔡绍东分析了行业内目前存在的三个痛点:假冒伪劣、未成年保护、同质化严重。

目前假冒伪劣这个问题,非我已在非我特雾系列上实现了解决办法,已可剔除通配烟弹、假冒产品给行业带来的伤害。在未成年保护方面,非我下一代产品将能实现避免未成年使用电子烟,“让不该抽烟的人不抽烟,让能抽烟的人少抽烟”。同质化方面,非我也将用技术手段来提高行业门槛,让产品不单在工艺上解决行业低级错误,更是在核心上解决行业痛点,使产品具有重大差异化。

非我科技成立初心就是推动行业健康有序发展,运用技术为行业提供一套可执行的方案。蔡绍东先生表示非我历来拥抱监管,但单有道德层面上的监管远远不够,需要运用技术手段才能更能好的帮助行业发展。自上而下的行政监管,社会责任的技术监管,总有一天会交叉,直到这个时刻的来临,行业才能走上健康有序的道路。

《行业监管:法规思考》
 

深圳市美深威科技有限公司合伙人戴蔚从自身工厂出发,讲述了在生产各个环节的安全性保障。美深威以近乎无瑕疵的水准通过美国PTMA,以极致严苛的态度面对生产的各个环节,从员工的健康管理培训到生产环境、办公环境,都做到了极致,用自身的高要求生产产品,用极高标准的产品去拥抱监管。

戴蔚先生表示,与其担心外界的监管等问题,不如用心去做好力所能及的事,才能适应行业监管。

各国在治理体制、文化传统、产业环境等都存在很多差异,各国对电子雾化器的健康安全评价方式、标准和监管也各不相同,JVE非我与行业相互交流探讨,寻求更科学、严谨、准确、有效的答案和方法。进一步规范电子雾化器产业,促进电子雾化器蓬勃发展,完善电子雾化器标准体系建设,探讨未来电子雾化器产业的发展趋势,为行业的规范发展和舆论导向做出正确的引导。

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