怎么卖电子烟? 首先要克服的三个障碍


如何摆摊卖电子烟?在“摆摊”成了现象级话题下,6月9日,电子烟公众号发布了《自媒体人摆摊卖电子烟,半天卖了80元》一文,引起了行业不少人的关注。

昨天,文中主人公陈谷龙专门写了一篇电子烟摆摊的文章,讨论摆摊心得。

以下是他写的内容:

说起摆摊卖电子烟,其实在2019年就已经开始起意了,我不断在我和朋友的电子烟群里鼓动大家,把电子烟摆到街上去卖,摆到烟民们身旁。

那时,电子烟市场已经格局初定,一家独大局面业已形成。接着,网络禁售叠加新冠疫情,电子烟遭遇凛冬,要想破壁,只能是另辟蹊径,推倒旧秩序,创建新的行销模式。

感谢总理送来春风,要让百姓有温暖,要给人间烟火气。于是乎,我开始寻找机会,加入地摊大军,尝试着携电子烟浴血重生。
 

如何摆摊卖电子烟?真的要去摆摊卖电子烟,先要过三道坎。

第一道,心理关。电子烟是消费升级,品牌商华丽丽的操作。电子烟器具早就成了吸烟人奢侈的玩意儿,电子烟人关联的是夜场嫩模,是精英成功人士。降格沦入地摊,旧时王谢堂前燕,飞入寻常百姓家,能折得下这个身段吗?

第二关,品牌关。市场上大众知名的品牌就那么一种,其他都属于小众范畴。知名品牌质优、好卖,但价格管控严格,在可以议价的市场环境下没有议价权。小众品牌产品独具特色,销售价格灵活,未来难保不长成参天大树,成为市场追逐的爆品。但目前品牌认知度低,复购难于保障,你卖谁家不卖谁家?

第三关,去哪里摆,怎么摆。我试过不同的场景,要么是街边居民区旁,尽管人来人往,但对电子烟基本无视,乏人问津;又或者是市场集市环境嘈杂、讨价还价,却卖不出好价钱,甚至更细微到你跟什么摊子摆在一起。

前几天在夜市上,做国外代购的隔壁兄弟扭头问我,你卖啥?我说电子烟。摊主长吁出一口气:我TM就怕跟撂地摊的摆一块。那个晚上,他卖代购品挣了2000,我卖电子烟是他的一半。
 

虽说是地摊,电子烟的摆放陈列也很有门道。拿块布铺地上,把产品七零八落堆在上面,基本上就是垃圾摊,没戏。弄个桌子把产品井井有条摆放整齐,再配上招贴宣传画,辅之明晃晃、亮堂堂的灯光,逼格立马提升不止一个段位。

要是再有个漂亮的小姐姐搭讪顾客,效果会出奇的好。我亲眼见过夜市上做直播的网红小姐姐,被一群人团团围着,“我往那一站,就有人来问价。”
 

如何摆摊卖电子烟?摆摊卖电子烟,真的很苦。拖着大包小包抢摊位,在太阳下暴晒,与人周旋,口干舌燥,神情疲惫,还得熬到夜深人静。完事一数兜里挣下的三瓜俩枣,禁不住仰天长叹,这真不是一般人能吃得起的苦!就算是舍得下这张老脸,也拼不起这段娇躯。

文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/730.html

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