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全国第一家火器多品牌集合专营店将在9月开业

作者: 发布: 2020年12月9日 1,604阅读



2020深圳电子烟展会已经落下帷幕，从火器发布会现场了解到，截止2020年8月，火器在全国区域已经开了1000多家线下门店，收购沙芬和NOS后，火器新推出多品牌集合专营店，据悉，全国第一家火器多品牌集合专营店也将在9月开业。
 
 
7月连续收购两个业内大品牌，8月一举发布两款重磅新品，2020年下半场，火器的每一个动作都能在业内引起热议。据IECIE官方工作人员介绍，为期三天的展会，十几家电子烟品牌在现场举办新品发布会，其中，火器新品发布会人气最高，围观人数最多。
 
据了解，本次IECIE展会上，鉴于火器两款新品亮相和强力度的补贴政策加持，仅现场意向签约的客户便达到千余人，现场直接签约的也将近250家，遍布全国200多城市，其中不乏北京、广州等一线城市。
 
 
火器新品沙芬
 
火器线下门店布局速度之快，拓店范围之广在业内首屈一指，这也和火器的招商速度和政策补贴分不开。ammo上市3个月，仅用了256个小时，就招募了中国及东南亚地区的，共计31位省级代理商，覆盖了台湾在内的26个省市和东南亚4个国家。NOS推出一周，160小时就招募了19家代理，并以最快的速度在全国开了十几家线下门店，真正做到了把产品推到消费者的身边去。
 
 
而全国第一个“ammo、沙芬、NOS”三品牌集合专营店也被火器多年的代理商“抢”走，政策补贴、产品扶持等门店优惠政策一度引发代理争抢多品牌门店经营权。据了解，火器接下来将把重点向线下门店倾斜，从单一品牌到三个品牌，火器门店将获得更大的利益优势，对于门店店主来说，能够快速、持续盈利才是硬道理。
 
据某地级市火器代理介绍，一个门店每日销售额可达到3千元，一个月销售额可达到9万元左右。店主给我们算了一笔账，去掉房租成本，人员成本，货品成本，单店每个月至少盈利4万元。再加上火器的官方补贴，所以亏本是不可能的，选对了产品和门店，就是赚多赚少的事情了。
 
在经历了“禁止线上销售”、线下市场停摆（疫情）等遭遇后，越来越多的电子烟品牌希望能重新打开市场，各大电子烟品牌不得不提前进入线下渠道的争夺。作为电子烟圈知名的“实干派”，火器早在去年便开启了线下布局之路，5月份，火器烟弹月销量跃居行业第二，也保持着月均60家店的开店速度，在全国广开门店，覆盖全国300多城市，1000多网点。
 
 
合规和线下渠道的铺设，也成为电子烟品牌被外界关注的老生常谈但又不得不谈的事项。近期，悦刻、火器、雪加、魔笛各品牌都从加盟品牌方式、店铺位置、店面规模以及营销策略等方面，纷纷推出各自千万元级别的补贴政策和帮扶政策。火器市场负责人称：线下是火器2020年的发力重点，也是未来3年的重点方向，力求打造“千城万店”，也将在不同阶段针对市场情况推出不同的补贴政策，帮助火器门店店主获利。
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