中国电子烟2020年度品牌榜

2月24日消息,电子雾化新媒体蓝洞新消费(BlueHole)与品牌口碑大数据研究机构数字品牌榜(DBRank)今日联合发布了2020年度中国电子雾化品牌心智占有率排行榜,本项榜单为2020年全年榜单。
 
我们结合着2019年的上榜品牌前十名对比图来点评,有些有趣的总结。
 
中国电子烟2020年度品牌榜如下:

 
2020年和2019年前十名对比▼

电子烟品牌排行榜

2019年电子烟品牌排行榜

 
1、连续两年均进入TOP10的品牌只有四家:悦刻、YOOZ、铂德、雪加。这反映了:无论在2019年的喧嚣器,还是2020年的平稳期,这四家的基本盘比较稳,连续两年进入前十名,这本身就不容易。这是积极的一面。
 
2、从份额上来说,悦刻从2019年的53.43%上升到2020年的79.92%,大幅度挤压了其他品牌的空间。2019年小烟爆发,2020年多数品牌日子都不好过。铂德从8.9%变为2.78%,小野从8.69%变为1.15%。这是消极的一面。
 
3、YOOZ从2019年第八名的1.8%攀升到2020年第二名的3.55%,迈进了最难的TOP3门槛。消极看,份额并不高,积极看,排名第二名。
 
4、铂德堪称小烟里的磐石,稳如老狗。2019年排名第二,2020年排名第三。份额虽有大幅下降,但对手也在下降。
 
5、雪加份额掉了,但排名上升了,从第七变为第四,从高调变为低调,一直神神秘秘的搞事情,江湖传闻也很多,包括倒闭,出售等传闻,不过排名可以说明雪加确实还在江湖。
 
6、魔笛在2019年未进入前十,2020年排名第五,反映了深圳品牌的可喜进步。以魔笛为代表的深圳品牌如老黄牛,只知产品研发,技术储备,在用户沟通上比起北京品牌要稍逊一筹,如果补足用户端心智,再用产品力驱动,将具有很强的稳定优势。
 
7、小野从2019年的第三下降为2020年的第六。坏消息是排名下降了,好消息是小野又回来了。经历了陈冠希签约,老罗转战直播带货后,小野逐渐被市场遗忘,再到重新续约陈冠希,以及重新上桌,小野在2020下半年逐渐将势能拉了回来……
 
8、非我在2019年未上榜,2020年排名第七。非我的标签比较特立独行,同时一直高举严打通配旗帜,虽然几经业内嘲笑体量不大打通配没资格,但非我确实体现了其品牌精神,JUST LOVE,千批万评还坚韧,任尔东西南北风。
 
9、喜雾新进入2020年的前八名,2019年未进,份额1.04%。2019年对喜雾是艰难的一年,赶上电商禁售,2020年对喜雾还是艰难的一年,赶上疫情和管理团队更迭,即便如此,喜雾不仅发布了新的尼古丁盐技术,还发布了新品HERO。
 
10、极感为新晋榜品牌,2019年年底发布,没有进入榜单。经过一年的发展后,进入到第九名,份额不足1%,但也值得认真研究。
 
11、唯它在2019年未进入前十,2020年排名第十,也是对CEO亲力亲为抓品牌做活动最大的褒奖。记住这句话,只有CEO才是品牌最好的市场总监。
 
12、对比来看,福禄、VPO、尼威、灵犀、刻米掉出了2020年榜单TOP10,只能感叹这个江湖也是公平的,你对江湖做了贡献,江湖也会对你好。我们祝福:江东子弟多才俊,卷土重来未可知。
 
13、对比上榜数量,2019年还有42家小烟入榜,可见当年之热。2020年只有30家入榜,可见去年之变巨大。
 
14、从榜单可以看出,电子雾化小烟行业发展迅速,变化极快。一年时间,一个品牌可以销声匿迹,一个品牌也可以荣登三甲。这说明了什么?机会多得是,随时乾坤逆转。而且前2-7名份额都非常接近,排名随时会更迭。
文章来源:电子烟,如若转载,请注明出处:http://www.hhdye.com/5927.html

发表评论

邮箱地址不会被公开。

22条评论

  1. Just desire to say your article is as astonishing. The clearness
    on your submit is just nice and i can assume you’re a professional in this
    subject. Well along with your permission let me to grasp your RSS feed to stay up to date with drawing close
    post. Thank you a million and please carry on the enjoyable work.
    0mniartist asmr

  2. Its like you read my mind! You appear to know a lot about this, like you wrote
    the book in it or something. I think that you could do with a
    few pics to drive the message home a little bit, but other than that,
    this is magnificent blog. An excellent read. I will certainly be back.

  3. Greetings! I know this is somewhat off topic but I was wondering which blog platform
    are you using for this website? I’m getting sick and tired of WordPress because I’ve had issues
    with hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of
    a good platform.

  4. Link exchange is nothing else however it is simply placing the other person’s website link on your page at suitable
    place and other person will also do similar in support of you.

  5. Thank you for another informative website. The place else may just I get that kind of information written in such a perfect means?

    I’ve a mission that I am just now working on, and I’ve been at the
    glance out for such info.

  6. scoliosis
    This is the perfect blog for anyone who would like to understand this
    topic. You know a whole lot its almost tough to
    argue with you (not that I actually would want to…HaHa).
    You definitely put a fresh spin on a subject which has been discussed for ages.

    Excellent stuff, just excellent! scoliosis

  7. Excellent article. Keep writing such kind of information on your blog.
    Im really impressed by it.
    Hi there, You have performed an incredible job.
    I’ll certainly digg it and in my opinion recommend to my friends.
    I am confident they will be benefited from this site.

  8. Your style is so unique in comparison to other people I’ve read stuff from.

    Many thanks for posting when you have the opportunity,
    Guess I will just book mark this web site.

  9. A person essentially lend a hand to make seriously articles I’d state.
    This is the first time I frequented your website
    page and to this point? I amazed with the research you
    made to create this actual post extraordinary.
    Magnificent process!

  10. Hey there! I know this is somewhat off topic but I was wondering if you knew where I could
    get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one?

    Thanks a lot!

返回顶部